Privacy Policy

Gively ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.

1.1 Personal Information

• Account Information: Name, email address, password (encrypted)
• Profile Data: Display name, profile preferences
• Recipient Information: Names, birthdays, relationships, interests, and preferences of people you add to the app
• Purchase History: Gift purchases, budgets, and transaction records

1.2 Automatically Collected Information

• Device Information: Device type, operating system, unique device identifiers
• Usage Data: App features used, interaction patterns, crash reports
• Notification Data: Notification preferences and delivery status

• Provide Services: Deliver birthday reminders, gift recommendations, and app functionality
• AI-Powered Features: Process your data through OpenAI and Google Gemini APIs to generate personalized gift recommendations
• Notifications: Send local push notifications for birthday reminders
• Improve Services: Analyze usage patterns to enhance app performance and features
• Customer Support: Respond to your inquiries and provide assistance
• Legal Compliance: Comply with applicable laws and regulations

We use the following third-party services that may process your data:

• OpenAI (ChatGPT): Processes recipient information to generate gift recommendations. See OpenAI Privacy Policy
• Google Gemini: Alternative AI provider for gift suggestions. See Google Privacy Policy
• Firebase: Backend services, authentication, and data storage. See Firebase Privacy
• Partner Retailers: Only if you enable "Data Sharing" in settings

If you are in the European Economic Area (EEA), you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing of your data
• Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact us at privacy@gively.app

We retain your personal data only as long as necessary to provide services and comply with legal obligations:

• Active Accounts: Data retained while your account is active
• Deleted Accounts: Data permanently deleted within 30 days of account deletion
• Legal Requirements: Some data may be retained longer if required by law

We implement appropriate technical and organizational measures to protect your data:

• End-to-end encryption for sensitive data
• Secure authentication and password hashing
• Regular security audits and updates
• Limited employee access to personal data

Your data may be transferred to and processed in countries outside the EEA, including the United States. We ensure appropriate safeguards are in place through:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions for certain countries
• Privacy Shield frameworks where applicable

Gively is not intended for children under 16. We do not knowingly collect data from children. If you believe we have collected data from a child, please contact us immediately.

We use minimal tracking technologies:

• Essential: Required for app functionality
• Analytics: Can be disabled in Settings > Privacy > Analytics Opt-Out
• No Third-Party Advertising: We do not use advertising cookies

We may update this Privacy Policy periodically. We will notify you of significant changes via email or in-app notification. Continued use after changes constitutes acceptance.

Supervisory Authority: You have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom if you believe your rights have been violated.

ICO Website: https://ico.org.uk